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Goodbye....

Hey there! I guess I finish where I started…72 days ago I sat here in Costa with my head in my hands wondering how the heck I am to write a blog. Here I am 10 weeks later, and I would like to say I’ve made progress and learnt something new! Speaking of progress, this morning myself and some friends held a workshop on big data and business intelligence (not something I thought I would ever do and even more, enjoy). Go have a look at their blogs if that is something that interests you:  Rachael's Digital Economy Blogs  ,  Hazel's Digital Times  and  Rachel's Digital Economy Blogs  . I’m not sure if you remember, but I actually done a blog post on this a few weeks ago, feel free to read if you haven't already!  Big Data Blog  & if that doesn't work: https://laurlogsdigitaleconomy.blogspot.com/2023/10/big-data.html It was interesting to see the research I did for my blog, as well as the material I learnt in class and applying that to a real-li...
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Enterprise Applications

 

Hey there!

My brain is frazzled with all this information. I’ve been a doing a bit of research into how business successfully implement and support enterprise applications. Does it fail? Are there any successful companies? What are their business models and strategy? I decided to look at some companies I use in my daily life and here are my findings.

 



Starbucks

In 2002, Starbucks was experiencing fast growth and implemented Oracle ERP systems. This allowed store managers from different locations access data from different stores, various departments, customers, suppliers, prices, and sales and therefore be able to make better informed decisions. The ERP system had beneficial effects on Starbuck’s overall performance, reduce costs and organisational performance.


Whether you drink coffee or not, Starbucks has made a name for itself through their business strategy. They charge a premium price for their high-quality coffee. They provide a “third place” experience that is separate from both wok and home while still providing an inviting environment.

 

Spotify

Spotify uses client relationship management (CRM) systems known as Salesforce to communicate with their customers. It manages their interactions with current and future customers. The goal of CRM is to improve business and customer relationships to expand the business which salesforce are targeting the younger generation with 65% of millennials use it as their top streaming app. Salesforce also offer customers the ability to create their own playlist to listen to during “meaningful moments” enhancing the customer experience.


Spotify adopts a ‘freemium business model’ which encourage free users to switch to premium subscriptions. Additionally, Spotify adopts their business strategy to keep up with consumers demands, now listeners with a premium subscription can access over 150,000 audiobooks.

 

Burger King

Burger King uses SAP systems to obtain data from its supply chains, manage labour and logistic costs, make better decisions by viewing the analysis of the business performance and improving relationships with suppliers.

Burger king is a franchise business model and is well known on a global scale, enabling independent franchisees to run their own restaurants.

 

I’ve said it before and I'll say it again,

Thanks for keeping me company 😊

Laura

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